Lorenzo Villoresi

Since 1990 - the year in which his "home" was founded in the old family palace in the center of Florence - Lorenzo Villoresi has blazed a completely new path in the sector of artistic perfumery. The basic philosophy that he led to the creation of the collections is that of the intrinsic value of all the individual materials used for the product. Crystal, alabaster from Volterra, statuary marble from Carrara, olive wood, Florentine leather and travertine, typical components of the Medici grand-ducal factories, have been recalled from the past to revive an art that was born precious. Retracing the routes of the Tuscan merchants of the Renaissance, in the universe of perfumes by Lorenzo Villoresi materials, fragrances, colors of Tuscany meet and harmonize with suggestions, spices and essences of the East.
The production is still entirely handcrafted, according to traditional methods that require patient care, meditated times and absolute and continuous attention.