Initio is a niche perfume brand founded in 2015, focusing on creating unique and luxurious fragrances. Their philosophy is based on the idea that scents can impact people's emotions and energy, thereby influencing the perception others have of the wearer.
Initio is known for its innovative and bold approach to perfume creation, combining the tradition of perfumery with the latest scientific advances in olfactory molecules. The brand uses rare and precious ingredients to create fragrances that stand out for their quality and the sensory experience they provide.
Initio's perfume collection is organized into several thematic lines, including "The Absolutes," "The Magnetic Blends," and "The Hedonist Collection." Each line explores a different aspect of the power of scents and their interactions with the human mind, body, and emotions.
Some of Initio's most iconic and appreciated fragrances include "Rehab," "Side Effect," and "Oud for Greatness." These perfumes have become very popular among niche perfumery enthusiasts, thanks to their ability to evoke strong emotions and stand out from the crowd.
Despite the brand's relative youth, Initio Perfumes has quickly gained popularity and appreciation worldwide for its daring, innovation, and attention to detail in creating unique and unforgettable scents.