Dr Vranjes Firenze, jewel-perfumes for the home
That's what they call him: the Doctor. Paolo Vranjes is the mind and heart behind Dr Vranjes Firenze, one of the most renowned and exclusive brands in home perfumery.
Doctor because, as a chemist and pharmacist, he uses his studies and his technical knowledge (also in cosmetology and aromatherapy) to evoke emotions, memories, memories in the form of perfume. Mind and heart, indeed.
Who is Paul Vranjes?
His passion for perfumes has personal and intimate origins.
He himself told it several times: as a child he loved to spend time in his grandfather's shop (a fabric merchant with a passion for perfumes), wandering, enraptured, among precious bottles from all over the world, aromas, rare and mysterious essences.
There the spark struck; the desire to know more: why is perfume so powerful? What's the secret?
Then it was enough to connect the dots: when you have a passion, you follow it wherever it takes you. And the destination of Paolo Vranjes (born and raised in Bologna) could only be Florence, the capital of perfume since the time of the refined and cultured Caterina De' Medici who, married to the king of France, exported the art of perfumery across the Alps.
Florence is the other half of Dr Vranjes: it is the inspiring muse and incubator of the founder's creative talent. The perfect place to continue your research and where to find new olfactory stimuli, between tradition, centuries-old history and high craftsmanship.
So it is in the Tuscan capital that, in 1983, the Antica Officina del Farmacista was born, founded with his wife Anna Maria: the laboratory where Dr. Vranjes creates the fragrances that today bear the name Dr Vranjes Firenze (the brand was born in 2010) and that it is a kind of temple of smells: there are over 2200 cataloged which have given life to over 35 fragrances.
It is here that, in addition to chemistry and cosmetology studies, Paolo Vranjes delves into the aspects of the psychology of odors and those related to the complex system of receptors which, thanks to perfumes, manage to bring back memories, sensations, emotions and give pleasure and comfort to any environment.
Memories, sensations and emotions are the "magic ingredients" that make Dr Vranjes fragrances the best home fragrances.
There are essences, of course, which are sought, selected and purchased all over the world.
But a candle, a diffuser, a Dr Vranjes lamp are unique and original because they are the result of meticulous personal work (the only nose of the maison is Paolo Vranjes) and craftsmanship.
It is no coincidence that individuals and companies (for example hotels and spas) turn to the Florentine maison looking for custom-made fragrances. The fragrances that make up the rich Dr Vranjes catalog all have their own story, a thought, a why.
Italia, for example, is a fragrance created in 2020 in the midst of the pandemic as an encouragement and hope for rebirth.
While Ambra - with its oriental, enveloping and mysterious notes - expresses the most important olfactory memory for Paolo Vranjes: that of the hours spent in his grandfather's shop.
But it is with Rosso Nobile that, we could say, Paolo Vranjes has surpassed himself: this fragrance is the answer to Francis Ford Coppola (director as well as wine producer) who believed it impossible to create a perfume for wine.
A winning bet that today is a best seller of Dr Vranjes home fragrances: in the various formats (the very original Decanter, the diffuser, the Car Parfum) this fragrance brings into your home the scent of a Tuscan red wine perfect for of relaxation.
On the contrary, Ginger Lime is made to radiate energy and freshness, an olfactory decoration that draws inspiration from a trip to Brazil and from the discovery of a now famous cocktail, the Caipirinha, of which lime is a fundamental ingredient.
Candles, diffusers, lamparfum and car perfumers: to each his own Dr Vranjes Speaking of furnishings, here too nothing is left to chance and the influence of Florence is felt.
Dr Vranjes home fragrances are enclosed in small masterpieces created by Florentine master craftsmen, design objects which, while perfuming the rooms, furnish with taste and refinement.
The bottles of Dr Vranjes diffusers and catalytic lamps (which can be filled with a fragrance of your choice) are inspired by the octagonal dome of the Florence Cathedral. The containers of the scented candles are also inspired by Brunelleschi's masterpiece: an inverted dome forms a precious vase of colored glass (pearl, tourmaline, gold and onyx) handcrafted in Tuscany. All objects designed and built to last over time.
Ingenious and original, the car air fresheners, small design objects which make the car journey an experience you would never want to end.
Not only beautiful objects to look at and original and exclusive fragrances. In Dr Vranjes products there is also a lot of wisdom to ensure that they are safe, simple to use and give pleasant sensations for as long as possible.
Because, as the famous Pirelli advertising slogan said, "power is nothing without control".
And so Dr Vranjes uses only bamboo sticks for his diffusers, whose structure is made of capillaries that push the liquid up to three quarters of their length and therefore do not need to be turned so often.
The quantity and positioning of the candle wicks are calculated in order to guarantee a homogeneous and balanced consumption of the wax and the maison provides you with instructions and advice on the use of diffusers and lamps so that the essence is released more or less slowly depending on of your desire, of the room where they are placed, of the desired effect.
Do you want to know, for example, what is the difference between diffuser and Lamparfum?
- The diffusers release the fragrance slowly and you can dose it using more or less sticks;
- the lamps, on the other hand, are designed to perfume a space quickly.
In short, one complements the other.
Which is the best answer that can be given to the question: how long does Dr Vranjes last?
***
Now that you know Dr Vranjes, the wisdom and infinite love he puts into creating fragrances, have you ever wanted to try one?
If you can't decide among the many new fragrances or you want to make a gift and are looking for inspiration, ask us for advice: in the boutique or on the website we are ready to guide you to discover the exciting world of Dr Vranjes home fragrances, 100% made in Italy ; pure timeless Italian style.
