The Elroel brand was created in 2014 by make-up artist Yoo Yang Hee, combining professionalism with simplicity. Yoo Hang Hee, an expert in the sector, has worked in the world of fashion and entertainment collaborating with top models and famous actors. She has developed her professional line of hers with the particularity of being simple to use and fast.
The brand name is formed by the first syllables of the words ELegant ROmantic Elle, which represent the elegant and romantic woman who wants to enhance her natural beauty without masking it.
Each product is designed to improve certain skin problems: Elroel is first and foremost a skincare line that starts with ingredients to develop products.
With the continued use of Elroel products, the skin will look better, healthier and more compact, precisely because of their cosmetic properties.
All foundations contain sunscreen with SPF 50+ which prevents photoaging of the skin.
The different ingredients used are designed for various needs: for example, collagen to give volume to the skin, aloe vera for a soothing and refreshing effect and birch sap for its high moisturizing power.
In Korean culture, the use of cosmetics is combined with personal emotions: products are chosen not only for their aesthetic performance but above all for the sensation they cause.
The lotus flower is used in some foundations for its refreshing and relaxing properties which help, for example, to face a particularly busy day.
Some products, including mascara and face masks, instead contain an antioxidant and moisturizing ingredient that is excellent for the most intense days: camellia seed oil from the island of Jeju.
This island is known for having maintained an almost pristine ecosystem, providing the excellent raw materials of Korean cosmetics.
