Francesca Bianchi, a graduate in History of Art, develops her passion for creating perfumes from reading a book on natural perfumery. Since then she has been studying and experimenting. She lived in several European cities, Florence, Berlin, Luxembourg and Amsterdam, and worked in the art book publishing sector.
It was in Amsterdam, where she currently lives, that she finally created her own perfume line.
All Francesca Bianchi's perfumes are created in her laboratory, with work that takes from 6 months to 4 years or more to develop a formula for a new fragrance.
The goal in the selection of raw materials is to embody a specific idea, favoring the use of natural ingredients for their complexity and richness, but also including materials of synthetic origin with unique effects.
For Francesca Bianchi, creating a perfume is an intellectual process born from the desire to express concepts, conceive ideas and evoke moods. The goal is to arouse emotions and feelings drawn from the personal archive of people's memories and experiences.
An artistic vision, or an idea that obsessively dominates the mind of the creator, together with the knowledge of the ingredients and the art of combining them, are essential to give life to a perfume.
The Francesca Bianchi Brand, in the awareness that ethics and sustainability are today more than ever the cardinal principles of every production company, pays a lot of attention to the issue of environmental impact and respect for every human and animal being. Cruelty free products.
